Borneo rainforest in Danum valley, Sabah [Credit: Frans Lanting/ Frans Lanting/Corbis]
As a company, our primary mission is to liberate women from their baggage. However, the way we seek to achieve this mission is just as important as the mission itself. As independent entrepreneurs, our company is the truest reflection of our values, our dreams, and our raison d'être. Sustainability, based on our love for the earth and all of its animals, has always been a major part of our company DNA. This is why we choose to only use materials that are people, animal and planet friendly in our designs, and choose to produce them locally, only a few miles from our office in Los Angeles. However, after watching the documentary Racing Extinction (if you haven't seen it yet, go! now!), we realized just how truly in peril the health of our planet (and all of its inhabitants) really is. The scariest part? We humans are to blame.