Back when we first started HFS, most people still viewed "feminism" as the second of three "F" words that one didn't say in polite company. You undoubtedly know the first, but may still be wondering about the third. In case you are, it's "fanny pack." Rebels that we were, we incorporated two out of three into our company DNA. From our inception, it has been our mission to liberate women from their baggage, not only physically, but mentally and emotionally as well. Maybe what Magritte said is true, "sometimes a pipe is just a pipe," but more often than not, a purse is not just a purse. For many women, it symbolizes a container to hold their missing pieces: full rosy lips, flawless skin, perfect hair, manicured nails, odorless armpits...etc. Well, it's always been our motto that if a man can get through the day with only the contents of his pockets, so can we.
A mere, five short years later, and all three of these "F" words roll off the tongues of the most proper young women without a flinch. In fact, feminism has never been more popular of a word than it is now. Beyonce sang in front of it (2014 Music Video Awards), Alicia Keys renounced makeup in the name of it, and Jennifer Lawrence fought for it when she very publicly demanded pay equal to that of her male co-star. Feminism-- the belief that men and women should have equal rights and pay-- is something we, women, have fought for for centuries and are still in the process of working towards. If fashion is a means of personal expression, how have we, women, used it in the past to propel our movement forward in our hard-fought and centuries-long struggle for fundamental rights? Here's a look at how the various waves of the women's liberation movement has influenced women's fashion throughout history.